Carson Wealth Acquires Stake in its First Missouri Location

Minority investment helps firm’s vision to expand

Carson Wealth is adding its first location in Missouri with the addition of Nevada-based White Ember Financial Planning. Carson is acquiring an equity stake in White Ember Financial Planning, which has $117 million in assets under management and will rebrand as a Carson Wealth office.

“We’re thrilled to become Carson Wealth because we know it’s the right decision for our clients and our community,” said Ross Lawrence AIF®️ CEPA, managing director, partner and wealth advisor. “This change enables us to align with a bigger firm – one that will allow us to bring on additional advisors and continue to fuel our firm’s organic growth, all while continuing to provide an exceptional client experience.”

Becoming a Carson Wealth firm was a natural progression in the firm’s strategic growth path. The firm’s previous owner and Lawrence’s mentor, Greg Hoffman, became affiliated with Carson Coaching in 2006. After Lawrence purchased the firm in 2016, he quickly joined Carson Partners, a network of financial advisors that leverage Carson’s operations, investment, marketing, technology and compliance support to run more efficiently and grow faster.

Lawrence, who was already familiar with the Carson culture and way of operating, is confident this will be a positive change for his five-person team and their clients.

“We love partnering with advisors like Ross who want to grow,” said Michael Belluomini, Carson’s vice president of mergers and acquisitions. “Most advisors think the only way to partner is to sell. But equity partnerships like this one let owners like Ross retain all the control and get the resources they need to increase the firm’s growth potential.”

Carson Group currently manages more than $20 billion in assets and serves more than 44,700 families through its advisory network, including 136 partner firms and 36 Carson Wealth locations, some wholly owned and some with a minority stake. For more information, visit

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